Ford CRM
CRM
Direct Mail
GTB / VML&R
2021
From emails to direct mail, whether Private Offers or Transactional – CRM at Ford has a large arsenal of work. And while social and TV Spots are flashy and fun, the weight of the brand’s foundation and customer engagement heavily relies on the effectiveness of CRM.
Paint in the Ass
Home Depot is where most of us get our paint and paint supplies; however, if you’ve ever tried painting your home yourself, you know how much of a pain in the a** it can be. Playing on this idea, we created an T.V. Spot that is weird, kindaaa relatable and definitely cheeky!
This student project won a Silver ADDY in 2019.
COMOTOMO
Comotomo is a baby bottle brand that prides itself in creating a bottle most akin to that of human skin – this helps reduce nipple confusion for mothers who'd like to breast and bottle feed. Despite the edgy nature of my design, the sake of the package is to communicate how close their product is to the real thing. I created the package design and built the box as well.
Ford’s Private Offer pieces include a quarterly direct mail and email piece sent to our In-Market audience. The 2021 direct mail (to the left) features 3 wallet-sized, tearable offer cards. The email (to the right) plays off this motif by featuring each offer on a card graphic.
Above is an example of a transactional email series. These take the order holder through the buying process and detail what they can expect leading up to the delivery of their new Ford.
Fun Stuff!
