Rider's Republic
Advertising
Social
UX/UI design
GTB / VMLY&R
2021
Celebrating the re-launch of the Ford Bronco, Ford put the vehicle in the virtual space: Riders Republic, a Ubisoft video game for outdoor enthusiasts who gotta get their kicks indoors too. With this initiative, every time a player completes a Ford mission in-game, Ford donates to an outdoor charity through the Bronco Wild Fund.
Home Depot is where most of us get our paint and paint supplies; however, if you’ve ever tried painting your home yourself, you know how much of a pain in the a** it can be. Playing on this idea, we created an T.V. Spot that is weird, kindaaa relatable and definitely cheeky!
This student project won a Silver ADDY in 2019.
Comotomo is a baby bottle brand that prides itself in creating a bottle most akin to that of human skin – this helps reduce nipple confusion for mothers who'd like to breast and bottle feed. Despite the edgy nature of my design, the sake of the package is to communicate how close their product is to the real thing. I created the package design and built the box as well.